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Your Location

Our Story

  • Creative & Imaginative Tailor Made Holidays
    Creative & Imaginative Tailor Made Holidays
  • ATOL and Travel Trust Association financial protection
    ATOL and Travel Trust Association financial protection
  • Speak to an individual, not a 'Call Centre'
    Speak to an individual, not a 'Call Centre'
  • Peace of Mind. 24-hour UK Emergency Number
    Peace of Mind. 24-hour UK Emergency Number

We founded Jasmine Holidays in 2007 to offer the kind of travel we genuinely enjoy ourselves - thoughtfully planned, good value, and tailored to the individual rather than built as a package.

We’re a UK-based boutique tour operator specialising in tailor-made long-haul holidays.  Every trip we arrange is designed from scratch, shaped around how you like to travel and what matters most to you.

We design private, tailor-made holidays that balance comfort, character and sensible value. 

Some clients choose exceptional hotels. Others prefer smaller, simpler places with personality. Often it’s a mixture of both. What matters is that the overall journey feels right and flows properly from start to finish.

With nearly 20 years’ experience, we know which routes work best, where it’s worth upgrading, and where you’re better off saving. We work closely with trusted partners around the world to secure strong rates and ensure everything runs smoothly behind the scenes.

Why Travel With Us?

Our experience and knowledge:  With nearly 20 years’ experience arranging travel to 53 countries, we know what works - and what to avoid.

Our financial reassurance:  Your money is fully protected - we are ATOL-protected and members of the Travel Trust Association.

Our value:  We focus on overall value, not just headline prices - and we'll always tell you where it's worth spending a little more.

Our after-booking support:  Once you’ve booked, we don’t disappear. We organise your documents, provide clear destination information, and remain available with 24-hour emergency support if needed.

We handle the detail so you don't have to.

Financial Protection

We are members of the Travel Trust Association and a fully ATOL-protected tour operator, which means your holiday arrangements and payments are protected.

Where We’re Based

Our head office is in Petersfield, Hampshire, with team members working across the UK.

We also have an office in both Vietnam & New Zealand. This gives us strong on-the-ground connections and wider time zone coverage to better support our clients.

Let’s Start the Conversation

If you’d like to discuss ideas or simply explore what’s possible, give us a call or send us an email. We’ll be very happy to help.

If you'd like to hear from some of the clients we've had the pleasure of travelling with over the years, take a look at our Your Story page where you will also find a link to our Trustpilot reviews.